Deep Dive

Austin Neuromuscular Center

austin-1

RAISING AWARENESS ABOUT A PRACTICE’S COMPREHENSIVE SERVICES

CHALLENGE: Austin Neuromuscular Center is a comprehensive neuromuscular and electrodiagnostic medicine provider focused on diagnostic testing, treatments, and clinical trials. Many of ANC’s referring providers were familiar with certain service lines available at AND and unfamiliar with others. ANC engaged Deep Dive Marketing to help raise awareness among the referring physician community about the full suite of services available at Austin Neuromuscular Center, to introduce ANC providers to potential new referring providers, and to execute referring physician appreciation campaign.

RESULT: Deep Dive Marketing helped create marketing materials to concisely articulate each of its service lines and developed a target list of referring physicians to deliver this messaging through office visits and lunch & learns with ANC providers in referring physician offices. Through the initiative of raising awareness about their comprehensive service lines, ANC providers were able to strengthen their relationships with existing and new referral sources. 

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